Curriculum Vitae

Academic Appointments

  • Babson College

    • Associate Professor, 2022 - present

    • Kerry Murphy Health Center for Innovation and Entrepreneurship Affiliate Faculty (2023 - present)

  • S.C. Johnson College of Business, Cornell University, Visiting Associate Professor, Marketing and Management Communications Area, May - August 2024

  • The Wharton School, University of Pennsylvania, Visiting Scholar, 2021 - 2022

  • Tuck School of Business, Dartmouth College, Associate Professor of Business Administration, 2016-2021

  • Tuck School of Business, Dartmouth College, Assistant Professor of Business Administration, 2010-2016

Other Employment

  • Monitor Group, New York, NY (1997-2005)
    Co-Director of Applied Interface Research Lab, Marketspace (2002-2005)
    Consultant, Market2Consumer (1998-2000), Marketspace (2000-2002)
    Intern (Summer 1997)

  • Federal Trade Commission, Atlanta, GA (Summer 1996, Intern)

Education

  • Leonard N. Stern School of Business, New York University, Ph.D., Marketing, 2010

  • Leonard N. Stern School of Business, New York University, M.Phil., Marketing, 2008

  • Yale University, B.A., cum laude, Distinction in Major, Economics, International Studies, 1998

Awards & Honors

  • 2025-2027 Peter Black Research Scholar

  • 2024 Marketing Science Institute Scholar

  • 2021 Best Talk Award, Numerical Markers Conference

  • 2021 Tuck Teaching Excellence Award, awarded by student in Tuck Class of 2021

  • 2019 Outstanding Reviewer Award, Journal of Consumer Research

  • 2017 Dartmouth Public Voices Fellow, Dartmouth College

  • 2016-2017 Paul E. Raether T'73 Faculty Fellow, Tuck School of Business

  • 2010 NYU Stern Graduate Program Commencement Representative (MBA & Ph.D.), New York University

  • 2009-2010 Milton Reynolds Fellowship, New York University

  • 2009-2010 C. W. Nichols Fellowship, New York University

  • 2008 Letter of Commendation for PhD Teaching Excellence, New York University

  • 2007 Robert W. Shoemaker Fellowship, New York University

  • 2005-2010 Doctoral Fellowship in Marketing, New York University, 2005-2010

Grants

  • 2023 Babson Faculty Research Fund ($3,500)

  • 2020 Dartmouth COVID-19 Spark Funding ($10,000)

  • 2018-2020 National Science Foundation Grant, "Collaborative Research: Comparing Single- vs. Double-Blind Review of Scientific Abstract for Accuracy and Bias" (proposal #1824205)

    • PIs: Ellie Kyung (Dartmouth College: $190,183), Tim Pleskac (University of Kansas: $109,817) with Gretchen Chapman and Oleg Urminsky

  • 2013-2016 3M Non-Tenured Faculty Award ($45,000)

Field Leadership

(Appointed positions)

  • Associate Editor, Journal of Consumer Research, 2021 - present

  • Conference Co-chair, Society for Consumer Psychology, 2022

    • Utilized individual submission only, blinded-review process to minimize reviewer bias and network effects

    • Instituted collection of demographic data during the submission and conference registration process to track DEI efforts

    • Introduced mixed format (competitive papers, flash talks, posters) with thematic sessions hosted by MCs and discussants

    • New funding initiatives for Covid-19 relief, students from developing countries

    • Highest recorded SCP conference attendance (723 registrations from 44 countries)

    • Designed new conference platform: https://www.scp2022.com/

  • Committee Recommending Single- v. Double-blind Review, Society for Judgment and Decision Making (SJDM), 2020

    • Formation of committee to re-evaluate 40-year history of single-blind review for potential sources of bias at the annual meeting was based on the large-scale experiment run at the 2018 Annual Meeting (research with Tim Pleskac, Oleg Urminsky, Gretchen Chapman)

  • Chair, Hillel Einhorn New Investigator Award Committee, SJDM, 2017

    • Committee member, 2016-2019

    • Instituted blind manuscript submission process to minimize reviewer bias

  • Co-Organizer of Women in SJDM Annual Meeting Event, 2013-2016

    • Annual event focused on promoting advancement of women in JDM through networking opportunities and keynote speakers

  • Program Committee Member, SJDM, 2010-2013

    • Formalized dedication of fundraising proceeds to student travel awards

Other Field Service

  • Editorial Review Board: Journal of Marketing Research (2025-present)

  • Editorial Review Board: Journal of Consumer Research (2016-2020)

    • Recognized by editors as 1 of 13 reviewers with an average reviewer score of greater than 4.6 / 5.0

  • Journal Reviewer: European Journal of Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Judgment and Decision Making, Journal of Marketing Research, Marketing Letters, Organizational Behavior and Human Decision Processes

  • Grant Reviewer: National Science Foundation ,German-Israeli Foundation for Scientific Research and Development, Israel Science Foundation, ACR / Sheth Foundation Research Grants

  • Conference Reviewer: Association for Consumer Research Conference (2007-present), Society for Consumer Psychology Conference (2009-present), Society for Judgment and Decision Making Conference (2010-present)

  • Program Committee Member: Society for Judgment and Decision Making Conference (2010-2013), Society for Consumer Psychology Conference (2013-2016), Association for Consumer Research Conference (2015), Numerical Markers Conference, 2021

  • Competitive Papers Editorial Review Board, Association for Consumer Research Conference, 2013

Professional Affiliations

  • American Marketing Association

  • Association for Psychological Science

  • Association for Consumer Research

  • Society for Consumer Psychology

  • Society for Judgment and Decision Making