About

Ellie J. Kyung is currently an Associate Professor and Peter Black Research Scholar in the Marketing Division at Babson College. She was recently promoted to Full Professor (effective September 2026). Previously, she was previously a Visiting Associate Professor in the Marketing and Management Communications Division at Cornell University’s S.C. Johnson College of Business, a Visiting Scholar at The Wharton School at the University of Pennsylvania, and an Associate Professor in the Marketing area at the Tuck School of Business at Dartmouth. Prior to becoming an academic, Kyung was a consultant with Monitor Group where she worked on client projects focused on marketing and multi-channel strategy and served as co-director of Marketspace’s Applied Interface Research Lab. She teaches the MBA core marketing course and previously taught an elective research-to-practice seminar, “Time in the Consumer Mind,” on how the psychology of time influences consumer decision making. She was awarded the Tuck Teaching Excellence Award by the Tuck Class of 2021 and was the first female professor to win an elective teaching award at Tuck. This past fall, she was one of 33 faculty members chosen as a Marketing Science Institute Scholar.

Kyung's research examines how memory and mental representation shape consumer judgment and decision making in contexts where design choices matter: the surveys and scales through which preferences are measured, the digital interfaces people navigate, and the AI systems they interact with. Her foundational work reveals how these design elements can systematically shift people's responses and perceptions of risk, magnitude, and time. Her recent work extends these insights to artificial intelligence, examining how AI reshapes the way consumers seek and process information, how they think about themselves, and how they relate to others.

Kyung's research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Management Science, Cognition, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and Psychonomic Bulletin and Review. She serves as Associate Editor at the Journal of Consumer Research and the Journal of Marketing Research. She co-chaired the 2022 Society for Consumer Psychology Conference and serves as the ACR–Sheth Foundation Liaison for the Association for Consumer Research.

Kyung holds degrees from Yale University (B.A. in Economics, International Studies) and New York University (M. Phil, Ph.D in Marketing). She lives in New Hampshire with her husband and two daughters.

Contact

Email ekyung@babson.edu

Phone ‭(978) 272-0302‬

Degree

• Ph.D., Marketing, Leonard N. Stern School of Business, New York University, 2010

• M.Phil., Marketing, Leonard N. Stern School of Business, New York University, 2008

• B.A., Cum Laude, Economics, International Studies, Yale University, 1998